You have a striking website that engages visitors with rich content, a social media presence that is meticulously monitored as you interact
with your online community, a compelling brand and a talented team who go above and beyond to wow both customers and prospects.
What could possibly be missing from your digital strategy?
Video marketing is an essential component in your online marketing mix. YouTube is the second largest search engine, serving an already
huge (and growing) audience of more than 1 billion users. Have you considered how your brand is measuring up in this prime space?
At Summit Web Design, our team of experts would love to help create a
digital strategy for your business that includes a customised video marketing plan to set your brand apart.
What makes video so different from other facets of your web approach?
Here are a few standout features that create an incredible opportunity for your business:
Video marketing captivates customers when content is presented in a meaningful way. Your story instantly comes alive with sights, sounds and emotion. You set the tone and take viewers on a memorable journey.
When executed well, video can further strengthen your brand and provide viewers with a clear sense of who you are and what you stand for.
When potential customers search the web, YouTube videos are included in the results. Video allows your company to be represented well in the search process.
Adding video has the potential to not only increase the amount of time a customer spends on your website, but there are numerous studies that indicate it positively impacts conversion rates as well.