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Content Marketing Strategies for Your Business

Operating a great business and providing exceptional service to your customers are your top priorities as a business owner-- so there's no reason to feel guilty if you haven't been spending a lot of time learning about search engine optimisation (SEO) or creating a great content marketing strategy to propel your business to the top. After all, you've got a business to run!

Consider these statistics from HubSpot's State of Inbound Marketing 2015 Report:

hubspots-state-of-inbound-marketing

  • Three out of every four marketers across the globe prioritise inbound marketing strategies...
  • ...And that's probably because businesses that focus on inbound marketing -- rather than outbound marketing -- save about $14 per new customer.
  • In fact, companies that focus on inbound marketing typically see an ROI (return on investment) that is three times greater than the ROI of their outbound marketing strategies.
  • Still not convinced that content marketing is worth the investment? Well, 84% of small businesses say they use inbound marketing -- such as content creation -- more so than any other type of digital marketing strategy. 84% of business owners can't be wrong!
Australian businesses

If your business is like 59% of all Australian businesses, you're probably concerned with being able to measure the ROI of your marketing campaign; you're probably also concerned with securing a budget and with finding the right resources to cover your marketing needs.

When you choose Summit Web Design's content marketing services, we'll work with you and your business to develop a unique strategy. You'll benefit from having a team of search engine experts who can handle the nitty-gritty details of content marketing, and you'll still have plenty of time to focus on your business.

Summit Web Design's content marketing
Google Statistic
Google Statistic

At Summit Web Design, we know the importance of balancing analytics with user-friendly content. We know that Google is always changing its algorithms -- between the Pandas, the Penguins, and the Hummingbirds, Google's "Algo Updates" sound more like a virtual zoo to most business owners, rather than a recipe for online marketing success.

As a business owner, you shouldn't be expected to know when all of this is going to happen, nor are you responsible for knowing how it will affect your website. Furthermore, content marketing isn't just about metrics and algorithms; it's also about optimising the real experience of website visitors.

At Summit Web Design, we are responsible for knowing what all these algorithms mean, and we will create the best content possible to help your website. You'll find that our content marketing services are comprehensive and engaging in order to suit the expectations of real people (rather than just algorithms).

Our writing team can handle everything from static website content, to onsite blog posts, to newsletters, and even down to the smallest two-sentence social media posts. It all comes together to create a great online marketing strategy that reflects your brand so that your website visitors are engaged, they remember you, and they want to come back to see more.

Summit Web Design's content marketing

Luckily for our clients, the content creation team at Summit Web Design can create customised blog posts and have them ready to post each week, or every other week, or once a month -- whatever your business needs, we have the resources to help.

To find out more about how your business can create a great content marketing solution with Summit Web Design, please don't hesitate to contact us today by filling out the form below.

 
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