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The Blog

Posted By: Stephanie Campanella

Benjamin Franklin once said, “If you fail to plan, you are planning to fail”, this statement can be aptly used when creating blog posts. Sure, you can boil a cuppa, sit down, open your laptop and boom, start writing… Or, do you get hit with writer’s block? The key to writing a blog, is to follow a process.

The Promise
The introduction to your content should outline the promise that you intend to deliver. Why should somebody read, watch or listen to your content? How will they be transformed as a result?

E.g. In this article you will learn how to increase the conversion rate on your website in three simple steps.

The Problem
The next section of your content needs to outline the problem the intended audience is facing. This is designed to reinforce why they should read your article.

E.g. The problem is, you are spending good money getting traffic to your website but it is not converting into sales.

The Process
This section is where you actually teach your 3 to 7 teaching points:

  • Make sure you have a free download that is highly relevant to your blog post
  • Make sure you have unobtrusive signup forms, that are easy to read and fill
  • Make sure you deliver your free download as soon as somebody signs up and thank them
  • Make sure you deliver three valuable emails in the first week with more information
  • Make sure you ask your new subscriber questions about what they are looking for in your automated emails

Do’s and Don'ts
In this section you outline some of the tips for advanced users and the mistakes that newcomers make.

E.g. Placing pop-ups on your website on every page with the same offer is a sure-fire way to annoy your visitors and hurt your conversion, whereas tagging your pop-ups to specific blog posts or pages will dramatically increase your conversions.

Next Steps
And finally, finish off your piece of content with a call to action or an action step. If you give your readers something to do, they are far more likely to remember you.

If you need help creating content that turns heads, content that has been planned to a T, you can jump online and sign up for a care plan and we can look after this for you.

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