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Posted By: Stephanie Campanella

We know it can be tough to navigate the digital landscape while trying to figure out how you can improve upon your web strategies. By now, most companies know that they need to have some sort of social media presence, and it's likely that you have at least attempted to understand what it takes to get your site indexed and ranked in the search engines.

Before moving forward with developing a new online marketing plan and strategy for 2018, you must first admit that you can't possibly know exactly what is going to give you the results you're looking for. This is a good thing, because you should be establishing new goals, regardless of if you've achieved any level of success with your plans in the past. Start with the basics, and go from there. You'll make your life much easier if you plan to promote a new and improved vision of success for the coming year.

When drafting your digital marketing plan for 2018, take some time to consider a few things when planning how you'll represent your brand online with content.

  • Consider who you’ll target this year
  • Where do they hang out
  • What have you got to offer them
  • Consider that you need a diverse approach, that includes social media marketing, online marketing and frequent additions of quality and engaging copy to your site, blog, or both.
  • What drove the best results in 2017? It's important to reflect, reset then go again.
  • Your website needs to have the right messaging before you think about driving any traffic to it

We’re almost at the end of this year with Christmas right around the corner. So make time in your diary for planning in Dec/Jan and set your year up right.

We hope that these pointers get you thinking about what is important when you begin to consider your online marketing plan for 2018. Don't get discouraged, and take things one step at a time. Contact us when you're ready to begin.

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