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Posted By: Stephanie Campanella


Think back to the early 90s and 2000s, when Google was shiny and new. In the good ol’ days, Google’s search algorithm provided the most organic and relevant search results ranking webpages based on a relevancy score. Over the years, in order to remain competitive with other search engines and avoid being gamed by scammers, Google tweaked and prodded and twisted and expanded their algorithms into what is now a complex, emotional beast with a knack for swallowing websites whole. The most compelling tidbits on what makes the Google algorithm tick is a closely guarded secret in the Google tank, sensitive to the most basic semantics. Here are three major ways to make the 2017 algorithm changes work for you: Read More