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Posted By: Stephanie Campanella

While publishing content is a great way to attract organic traffic to your website, if you are not showing up on the first page of search results, you are spinning your wheels. Every search position below the coveted first link will earn progressively fewer click-throughs. Nevertheless, showing up on the second or third page of results will mean almost no organic traffic. As a consequence, you will need to spend far more on advertising to attract potential customers. Read More

Posted By: Stephanie Campanella

Many SEO experts will tell you that what makes a content page worthy of a high rank, within search results, is the ability to earn backlinks. Therefore, if everything else is equal, this is the difference between content which generates organic traffic and web pages that do not. Essentially, in many instances, good content is ultimately defined by this one characteristic above all others. Read More