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The Blog

Posted By: Stephanie Campanella

If you’ve been looking into setting up or improving your business website the chances are you’ve heard of Adobe Business Catalyst. You’ve probably also been advised to get a professional Catalyst developer to put your site together for you. That might leave you wondering if you’re better doing it yourself, and it’s true that you can find all the tools you need online for free. There are some big disadvantages to that though, and it could end up costing you a lot more – in time if not in cash, and of course when you have a business to run there’s not a lot of difference between the two. Read More

Posted By: Stephanie Campanella

Software revenues touched $407.3 billion in 2013. These massive earnings tell you one very important thing – businesses all over the world want to use the latest technology to improve their processes. This has a positive impact on their top and bottom line revenue, which makes them more competitive. Every business, irrespective of its size, wants a competitive edge, and the use of the right technology goes a long way in delivering the kind of razor sharp edge that businesses are looking for. Read More

Posted By: Stephanie Campanella

While publishing content is a great way to attract organic traffic to your website, if you are not showing up on the first page of search results, you are spinning your wheels. Every search position below the coveted first link will earn progressively fewer click-throughs. Nevertheless, showing up on the second or third page of results will mean almost no organic traffic. As a consequence, you will need to spend far more on advertising to attract potential customers. Read More

Posted By: Stephanie Campanella

Many SEO experts will tell you that what makes a content page worthy of a high rank, within search results, is the ability to earn backlinks. Therefore, if everything else is equal, this is the difference between content which generates organic traffic and web pages that do not. Essentially, in many instances, good content is ultimately defined by this one characteristic above all others. Read More

Posted By: Stephanie Campanella


The construction industry world is getting more crowded with every passing day, it's critical that you continually strive to stay ahead of the pack. The good news is, you don't have to be miles ahead; just a step or two. Here are 5 innovative content marketing ideas that will do just that: Read More

Posted By: Stephanie Campanella

Virtually all property developers know that the internet is the best and most cost efficient way to promote their business. But, sadly, many fail to understand the importance of keeping their website up-to-date. As a result, their site becomes less and less effective as a marketing tool. To help you stay on top of your website, here are 14 reasons why you need to update your website regularly - and why you need a partner to make sure it all gets done: Read More

Posted By: Stephanie Campanella

Earlier this year, Google's official security blog announced a startling new requirement for website hosting and users. The company disclosed, "'Starting January 2017, Chrome 56 will label HTTP pages with password or credit card form fields as 'not secure.'" The change impacted countless website owners, even those who do not collect data from their visitors. Read More

Posted By: Stephanie Campanella

We know it can be tough to navigate the digital landscape while trying to figure out how you can improve upon your web strategies. By now, most companies know that they need to have some sort of social media presence, and it's likely that you have at least attempted to understand what it takes to get your site indexed and ranked in the search engines. Read More

Posted By: Stephanie Campanella

 When it comes to digital marketing, there are a lot of options out there. So what makes search engine optimisation (SEO) a wise investment for your business? The value of SEO boils down to how it drives leads to your website. Those leads result in an increased audience, they grow your brand awareness and, ultimately, help you by sending potential new customers your way. Read More

Posted By: Stephanie Campanella

Stephanie Campanella recently shared strategies for building a successful business as a guest writer for digital entrepreneur empowerment company uGurus. Read More